Serik Satayev
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Serik Satayev

Countries.People.Opportunities.

International partnerships and perspectives connecting Central Asia with the Gulf, East and Southeast Asia, Türkiye and the Caucasus. Notes from forums and cities, talks, and conversations with the people who make cross-border business happen.

Serik Satayev speaking at a business forum

Markets I work with

Based in Almaty and Doha. My work and business relationships span Central Asia, the Gulf, East and Southeast Asia, Türkiye and the Caucasus.

The map shows markets of professional work and business relationships, not offices.

Central AsiaTürkiye and the CaucasusThe GulfEast AsiaSoutheast AsiaAlmatyAstanaIstanbulBakuRiyadhDohaDubaiBeijingSeoulHong KongKuala LumpurJakarta

Notes from the world

Short observations from forums, cities and meetings: what I saw, what it means for business, and what is worth watching next.

Malaysian food producers presenting products at the Malaysia–Kazakhstan Business Forum Serik Satayev at the Malaysia–Kazakhstan Business Forum Malaysian delegation and guests at the forum

Almaty, 9 November 2026

Malaysian food is looking at Kazakhstan

At the Malaysia–Kazakhstan Business Forum around forty Malaysian companies came to Almaty, most of them in food and beverages. A year earlier there were only a handful.

The products are ready for export. What most companies still need is a route to market: an importer, a distributor and a sensible first step before building anything big.

Read the full note

30-second video from the forum

Speaking

I speak at business forums about what separates an attractive project from one that capital is ready to enter. Excerpts in English and Russian.

Powerexpo Almaty 2026, 22 October

Currency, contract, construction

  • Three risks to close before a project reaches an investment committee.
  • Equipment and debt are often in dollars while revenue comes in local currency.
  • Structuring and preparation come before going to investors.

Central Asia Warehouse Summit 2026, 15 October

The asset is not the deal

  • An attractive asset is not yet a transaction.
  • Investors look at ticket size, revenue visibility, readiness and the sponsor.
  • Even an excellent project has to be packaged to institutional standard.

Full recordings are available on request. Organisers and sessions are listed in the record below.

Work with me

Three ways to work together. Dates, scope and terms are agreed in writing.

Speaking and moderation

International conferences, business forums, corporate events and expert panels, in English or Russian.

Request a talk

Executive briefings and workshops

Practical sessions for leadership teams and entrepreneurs on international markets, business diplomacy, negotiation and cross-border partnerships. Each session ends with a concrete plan.

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Strategic advisory through SGA

Market entry, investment readiness and transaction support for companies and projects are handled by my practice, SATAI Global Advisory, under a written agreement.

Visit SATAI Global Advisory

Topics I speak on

  • What Gulf capital looks for in Central Asia
  • The asset is not the deal: preparing a project for investors
  • East Asia and Central Asia: industrial partnerships and investment
  • Southeast Asia and Central Asia: products, partners and routes to market
  • Entering the Gulf markets from Kazakhstan
  • Building trust and negotiating across business cultures

Talks and sessions are about content and conversation. They do not offer access to officials, investors or any third party.

Record

Events, roles and public sources, so that each point can be checked.

  1. Malaysia–Kazakhstan Business Forum, Almaty

    Participant. Hosted with the Embassy of Malaysia. Note from the forum

  2. Powerexpo Almaty 2026

    Speaker. Practical session “Tax and Financial Architecture of Energy Projects: How to Attract Long-Term Capital”. Organiser: Iteca. Video and summary

  3. Central Asia Warehouse Summit 2026, The Ritz-Carlton, Almaty

    Speaker. Finance session “New Generation of Central Asian Investors”. Organiser: IBC Global. Video and summary

  4. Kazakhstan–Indonesia Business Council

    Appointed Secretary General. Source: Trend, 10 March 2012. Read (in Russian)

About

I am interested in the people who make cross-border business happen, and in the gap between an attractive idea and a deal that can actually close.

Much of my career has been in business diplomacy. As Secretary General of the Kazakhstan–Indonesia Business Council, appointed in 2012, I learned how relationships between two business communities are built. I later served on the management team of the Investment Policy Department at Kazakhstan’s Ministry of National Economy, as Assistant to the Ambassador of Kazakhstan to Qatar for economic diplomacy, and as a non-resident overseas representative of the Samruk-Kazyna group in the Middle East.

Today I am building SATAI Global Advisory, a practice focused on market entry, investment readiness and international partnerships, and I speak at business forums on capital, business culture and cooperation between regions.

Serik Satayev in Doha
  • PracticeFounder, SATAI Global Advisory
  • Based inAlmaty and Doha
  • LanguagesEnglish, Russian
  • EducationKIMEP University. Admitted to the MBA programme, Asia School of Business in collaboration with MIT Sloan (deferred entry)

A question I ask

What opportunity between countries, people or markets do you believe the world is overlooking?

If you have an answer, write to me. With your permission, the best answers become notes and conversations on this site.

Contact

[email protected]

For speaking, sessions, interviews and partnerships. I reply in writing.

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